Fitbit's jazzy Super Bowl commercial shows you're a warrior every day
Fitbit is taking its stylish new Apple Watch competitor to the Super Bowl.
The San Francisco-based fitness tracker company announced Friday that it will run a jazzy 30-second spot during the third quarter of the Big Game on Sunday. The commercial isn't entirely new -- it's the same one the company used to unveil its new Blaze watch at the Consumer Electronics Show in Las Vegas this year.
The Blaze, which at first glance could be mistaken for an Apple Watch, is FitBit's attempt at a more design-conscious fitness tracker meant to compete with luxury fashion wearables on the market -- though it lacks many of the features of the Apple Watch.
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FitBit will join a handful of other first-time tech advertisers this Super Bowl, including Amazon, Apartments.com and San Francisco-based financial startup SoFi.
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Topics Fitbit Advertising
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
