Ikea's new collection for 'today's nomadic youth' has everyone very confused
Looks like today's youth are into some funky patterns, if you believe Ikea.
The store known for both its furniture and onsite meatballs, has teamed up with British fashion designer Kit Neale to create a new collection, named SPRIDD, aimed towards a group they describe as "modern nomads living on their own terms." The collection which includes apparel, housewares, and tents (yes, I said tents) are influenced by '60s pop art, '90s fashion, and modern-day music festivals.
The collection will be available starting February 2017 so start saving your pennies for crazy patterned lanterns, space themed pillow, and plates with fish on them.
While the collection is very unique in style, it does leave people wondering what exactly a modern youth nomad is. Neale described the inspiration for SPRIDD as "youth culture and by what it means to be young." He explains that being young as a long period of chaos that inevitably sets us up for the rest of our lives.
Whatever helps you sell fish plates, man.
We will leave you with this glorious and very real picture from the SPRRID catalog.
Kayla is the pop culture intern at Mashable and can most likely be found looking up funny pictures of cats on the internet.Follow her gif filled Twitter: @oh_kayx
