Instagram's new scheduling tool lets creators curate future feeds
Professional accounts on Instagram can finally schedule their posts in the app, the company announced.
The newly released tool will allow users to schedule posts, Reels, and carousels up to 75 days in advance, which could previously only be done with third-party apps. Not everyone will be able to utilize the tool, though: It's specific for businesses and creators for now. Creators can already schedule their Live videos up to 90 days in advance, but this new feature would allow them to schedule their grid posts, Reels, and carousels ahead of time.
This update comes a few weeks after Meta began "testing the ability to schedule content with a percentage of [its] global community."
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Scheduling posts works pretty much exactly as you think it would. You prepare a post, tap "Advanced settings," and click "Schedule this post." Then, you choose the date and time, toggle back to the Instagram post flow, and click "Schedule." Easy.
Creators and businesses will be able to see all of their scheduled posts in one place, the "scheduled content" section, which also allows users to reschedule content.
If you want to schedule your Insta posts but don't have a "pro" account, don't fret. There are plenty of other ways to schedule posts through third-party apps like Planoly, Buffer, and more.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
