Instagram turns to Facebook roots with university-based groupings

Back to school with Instagram.
 By 
Sasha Lekach
 on 
Instagram turns to Facebook roots with university-based groupings
Instagram adds a more traditional Facebook feature. Credit: Guillaume Payen/SOPA Images/LightRocket via Getty Images

When Facebook started off it was essentially an online yearbook based entirely on where you went to college -- you could only log in if you had a .edu email address.

In the intervening 14 years the social media platform has changed the digital landscape (to put it mildly), acquired other networks like Instagram, and moved far from its university-based networks. But now Instagram is considering a feature very similar to Facebook's early days.

A new feature reportedly being tested allows student 'grammers to join networks or special communities based on their school affiliation.

A CNBC report on Friday showed invites asking students to join university community lists and "connect with other students." It's supposed to be a tool for current students, so alumni groups can stick to LinkedIn and Facebook.

If you do join, you can add your university and expected graduation year to your profile -- very reminiscent of early Facebook. Now it's only optional to include education information on your Facebook profile.

We reached out to Instagram for more information about the new school-focused feature.

Other than both launching at the start of the school year, the new Instagram feature is nothing like the new Tinder U dating app, which allows college students to search for matches within a geo-located area as long as they have active .edu email addresses.

UPDATE: Aug. 27, 2018, 10:19 a.m. PDT Instagram shared more about the new feature that the network says will make it easier to find other people in your school community.

The test feature is only in early stages and will continue to change. As of now it's opt-in and works similarly to Instagram Direct with messages from people you don't follow going into a pending inbox -- even if someone is part of your school network.

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

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