New Instagram DM features allow you to translate, schedule, and pin messages

You can even create a personalized QR code for your group chats.
 By 
Christianna Silva
 on 
New Instagram DM features
New Instagram DM features Credit: Courtesy / Instagram

Instagram wants to be your hub for messaging, a priority made all the clearer on Wednesday when it launched five new features with the help of global superstars JENNIE and Doechii.

Users can now translate messages in 99 different languages within their DMs. All you have to do is hard press on the message you want translated — similar to what you'd do if you wanted to reply, forward, or copy the message — and click "translate." You can also schedule messages up to 29 days in advance on Instagram DMs, a move that shortly follows the similar "Send Later" feature on iMessage.

Pinning messages is coming to Instagram DMs, too, and this feature doesn't seem to be directly inspired by one of Meta's competitors. Nice! Much like translating, all you have to do is hard press on the message you want pinned and select "pin."


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You can share music in DMs now, too, which was launched with an IG broadcast from JENNIE and Doechii. You can find this by clicking the sticker icon in the bottom right of a DM and clicking the music icon.

Finally, in a move that's going to revolutionize stickers in dive bar bathrooms, you can invite people to a group chat with a QR code.

A few of these features have already been rolled out in some countries, but this announcement shows the testing was successful enough to roll them out globally.

Topics Instagram

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Christianna Silva
Senior Culture Reporter

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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