How to download Instagram's new IGTV app for iOS and Android right now

How to get Instagram's newest app.
 By 
Karissa Bell
 on 
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Instagram's YouTube competitor is finally here.

The company has officially launched IGTV, a new way for Instagram users to create YouTube-like channels that host longer videos within Instagram.

But even though IGTV channels will exist within the main Instagram app we all know and love, the company has also created dedicated apps for iOS and Android to host the new, longer videos. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it.

Both apps are available for download now in the App Store and Google Play.

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Original image has been replaced. Credit: Mashable

If you want to check out IGTV, but don't want to download a separate app, IGTV videos will be viewable in the most recent version of the main Instagram app, though that update may take some time to roll out to everyone.

Though IGTV is open to everyone now, a handful of influential users, like Selena Gomez, Kim Kardashian, and Kevin Hart, were early partners and have already started creating videos for their IGTV channels. But, now that the the apps have officially launched, the amount of content available should ramp up pretty quickly.

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Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

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