Restaurant brings in Instagram kits so you can nail your #foodporn shots
Making your avocado toast pop on Instagram requires a unique formula that isn't always possible to achieve. But, one London restaurant is offering "foodie Instagram packs" so diners can up their #foodporn game.
The free kits contain a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens and a tripod selfie stick for overhead table shots. The kits have been designed to provide Instagrammers with everything they need to capture the perfect Instagram shot.
Dirty Bones has launched the kits at its newly opened location in Soho, London, which has been designed with the "Instagram universe" in mind.
"People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day," a spokesperson for Dirty Bones explained.
"More and more people are also using Instagram to help them decide where to eat, so as a restaurant group it’s key for us to make sure that people are getting the best possible shots of all our dishes and drinks," the spokesperson continued.
According to a Dirty Bones statement, the conceptualisation of the pack stems from "a recognition of the movement and importance of Instagram in present-day foodie culture" and a desire to "enable guests to share Dirty Bones Soho's best qualities without compromising the cost atmosphere and design".
If Instagram could be a source of new business for restaurants, providing kits to make the food look more appealing on Instagram is a shrewd business move. If restaurants can't prevent people from tagging them in Instagram posts, then attempting to improve the quality of those shots might be their only option.
"Dirty Bones' menu has also been curated to provide picture-perfect shareable content"
But, the restaurant isn't just providing kits. The restaurant's menu, as well as its interior, has been designed with the social network in mind.
"Dirty Bones’ menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Fish Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings," reads a statement from Dirty Bones.
Bon appétit!
Topics Instagram Social Media
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
