Instagram search might finally start working

You may actually get results now
 By 
Christianna Silva
 on 
Instagram search might finally start working
Instagram is revamping its search capabilities. Credit: SOPA Images/LightRocket via Gett

Have you ever tried to find something by searching Instagram?

It is, plainly, a nightmare.

Instead of being fed with actual search results, Instagram gives you accounts, places, and hashtags. So, for instance, if you want to see how someone styles a disco ball in their living room, you have to search for either a disco ball account, the location Disco Ball in Greece, or the hashtag #discoball.


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Now, that’s finally changing. In a Wednesday blog post, Instagram head Adam Mosseri said the platform will be "launching a series of improvements designed for inspiration and discovery" with regard to search on the app.

"We’re moving towards a full search results page experience that makes it even easier to go deep on your interests," Mosseri said.

The new update will mean that when you search disco ball on Instagram you’ll also be shown disco ball-related photos, videos, and stories, instead of just hashtags, accounts, and locations. This is particularly helpful when you don’t know exactly what username or hashtag you want to see. The platform will also expand the keywords you can use to search. They’re starting in English and will expand to other languages in the future.

"We design all of our features to help you find the things you love," Mosseri said. "We are constantly working on improvements to help you discover entertaining things to share with your friends, and we look forward to showing you more about how Instagram works in upcoming posts."

Topics Instagram

Mashable Image
Christianna Silva
Senior Culture Reporter

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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