You can now donate through stickers in Instagram Stories
Those Facebook birthday fundraisers are a common sight on the social media platform, and now there's a similar call to donate to a chosen organization or cause on Instagram through Stories.
Now, while making a Story post, you can select a donation sticker from the menu of add-ons. The sticker will ask for a donation to your chosen organization, so viewers can click directly from the post to make a contribution. Followers don't have to leave your Story to make a donation, and once they give, the sticker updates to "donated."
Instagram assures that 100 percent of all money brought in through the sticker goes to the nonprofit. A long list of organizations have donation stickers, including Black Girls Code, JED Foundation, No Kid Hungry, Boys and Girls Club of America, ASPCA, Malala Fund, GLAAD, and The Nature Conservancy.
Instagram is already a useful tool for organizations like Black Girls Code to promote awareness and engagement, so now the next step is fundraising for causes they already talk about and support. That's where the sticker seamlessly fits in.
On Tuesday, it's time for F8, Facebook's big event, to kick off. At 10:45 a.m. PT the head of Instagram will give a keynote about the platform.
Topics Activism Instagram Social Good Social Media
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
