Instagram's 3-second 'Superzoom' videos are the new Boomerang
Leave it to Instagram to come up with a new three-second video format that changes everything.
It's called Superzoom, and it's rolling out to Instagram's apps today. The feature lets you record three-second clips with a dramatic zoom effect perfect for memes and dramatic Story posts.
Located alongside Boomerang, live video, and rewind videos in Instagram's in-app camera, Superzoom is the app's latest recording effect you can send straight to your Story or to friends via disappearing message.
It records a three second clip that zooms in extremely close on whatever the camera is pointed at. Here's what it looks like in action:
Like Boomerangs, the new format might take a little experimentation to get right, since the clips are limited to three seconds at a time. But once you get the recording right, the three-second Superzoom videos are ripe for meme-making.
Elsewhere in the app, Instagram also added a bunch of Halloween face filters so you can dress up your selfies for Halloween.
Topics Instagram Social Media
Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.
