Instagram is launching a video channel at the VMAs
Instagram is launching its in-app events channel with an inside look at one of the wildest nights in pop culture -- this Sunday's VMAs -- and a little help from celebrities like Joe Jonas and DJ Khaled.
The channel is part of the app's push toward video, including Stories, which will be curated for the channel. Future events like concerts and sporting events will be recommended based on your Instagram activity.
In addition to gathering the best footage from the app, Instagram will also be providing original content for fans, including footage from its video photo booths on the red carpet and backstage. It's designed by creative directors Marc Jacobs and Dennis Leupold, who envisioned a booth that's "white-walled, with a space capsule theme."
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The channel can be found in the Explore tab on Instagram, and will look like this:
Joe Jonas, Jidenna, DJ Khaled, The Chainsmokers, G-Eazy, Bebe Rexha, Ty Dolla $ign, Parris Goebel and Tyler Mills will all be posting exclusives on their Instagram Stories throughout the evening.
Get ready for their reactions as the madness inevitably unfolds.
Topics Apps & Software Instagram VMAs Celebrities
Tricia Gilbride was a Reporter for Mashable Watercooler. Tricia focused on the intersection of celebrity culture and the Internet. Previously, she worked as a fashion writer and a social media manager. She also edits Women-Artists.org, a blog and annual print publication, and looks exactly like her cat.
