This iPhone 7 mock-up looks like the real thing
We've reached a whole new stage of Apple iPhone 7 rumor management.
For months we've watched as iPhone 7 rumors big and small have made their way from Apple's leaky cauldron(?) China(?), Foxconn(?) to the salivating public. They cover everything from size, shape, number of cameras and ports to memory and potential new colors.
What if you synthesized all that into one idea, one simulacrum of the possible real thing? No, we're not talking about a 3D rendering. Instead, someone made a physical model, or mock up, that represents virtually every reasonable iPhone rumor we've heard since the 6S was released almost a year ago.
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The title of Unbox Therapy's new video is iPhone 7 Plus - Hands on with Prototype. But as the host makes clear in the video, it's a mock-up produced by a Chinese company called B Sound. It is, though, an incredible piece of work. Every detail, sans a working OS, looks like it was produced by the House of Apple and not some Chines Apple products knock-off company.
The mock-up includes a number of rumored iPhone 7 features, including the smart connector, dual camera and the removal of the antenna lines that separate the pieces of the chassis on the iPhone 6s. As you might expect, it does not have a headphone jack.
There have been other iPhone 7 prototype/mock-up videos, though not as clear or well produced as this.
So what are we to make of this one?
If Unbox Therapy had a real Apple iPhone 7 Plus prototype and showed it off this extensively in a video, Apple would likely beat a path to the host's door, grab this purple phone and ask someone to arrest the guy. Need we remind anyone about what happened with the iPhone 4?
The video, which was posted on Wednesday, has amassed over 3 million views in 48 hours and, so far, there's no sign of an angry Apple or a cease-and-desist order.
Which makes us fairly certain that this is just expert craftsmanship and not a high-tech caper.
Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.
