Samsung hid a savage easter egg in its latest anti-Apple ad

Well played Samsung, well played.
 By 
Yvette Tan
 on 
Samsung hid a savage easter egg in its latest anti-Apple ad
Mandatory Credit: Photo by ANDREW GOMBERT/EPA/REX/Shutterstock (8558744e) The Samsung Galaxy S8, at the launch of the Samsung Unpacked event at Lincoln Center in New York, New York, USA, 29 March 2017. Samsung S8 unveiling, New York, USA - 29 Mar 2017 Credit: ANDREW GOMBERT/EPA/REX/Shutterstock

Blink and you might just miss this easter egg, but it's a gem.

Samsung's latest ad follows an avid iPhone user who eventually decides to switch sides after ten years.

The ad, titled "Growing Up," opens with the man queueing up for his first iPhone in 2007, all the way up till present day, where he finally sees the light and decides to skip the queue for the iPhone X.

The minute-long ad manages to majorly throw shade at the iPhone, highlighting all the criticisms it's faced over the years: its lack of stylus, non-waterproof phones, and of course, the dongles.

But the real dig is when the man is shown walking past a line of people queueing up for the new iPhone X.

If you look closely, one guy in the queue sports a haircut shaped like the iPhone X's infamous notch.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Real subtle, Samsung.

Looks like they couldn't let the launch of the iPhone X go without saying at least one thing about it.

Your move now, Apple.

Topics iPhone Samsung

Mashable Image
Yvette Tan

Yvette is a Viral Content Reporter at Mashable Asia. She was previously reporting for BBC's Singapore bureau and Channel NewsAsia.

Mashable Potato

Recommended For You
Every time 'A Knight of the Seven Kingdoms' hinted at that big Egg reveal
Dexter Sol Ansell in "A Knight of the Seven Kingdoms."

'A Knight of the Seven Kingdoms' episode 3: What does Egg's song mean?
Dexter Sol Ansell in "A Knight of the Seven Kingdoms."



BTS fans, you've got to see Google's trivia quest
Google Search results for BTS showing bubbles and the icons for the album "Arirang."

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!