Apple's iPhone XS Max is selling a lot better than XS, report claims

Everyone wants the big, new iPhone.
 By 
Stan Schroeder
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Apple's 6.5-inch iPhone, the XS Max, is absolutely crushing its smaller sibling in sales.

This is according to Apple analyst Ming-Chi Kuo, as related by MacRumors. Kuo claims the XS Max is outselling the XS by "three to four" times, and that the demand for the big new iPhone is "better than expected."

According to Kuo's sources, the gold and space gray colors are significantly more popular than the silver color, and the 256GB model is the most popular option, with the 512GB variant being subject to "serious shortage" as Samsung is the only supplier for NAND Flash chips with this capacity.

This tells us nothing about the overall demand for the new iPhones, but it's still interesting to see that the XS Max is selling so much better than the XS, despite being the most expensive iPhone ever.

Interestingly, Kuo believes the iPhone XS Max will actually keep growing in the fourth quarter of 2018 due to Asia's gift season kicking in.

Kuo also said Apple Watch Series 4 demand is "better than expected," with supply being tight until November. He expects Apple to ship 18.5 to 19.5 million units in 2018.

Finally, Kuo believes that the iPhone XR, which starts shipping in October, will also sell well. The reported supply issues that pushed the XR's launch date to a month after the XS models, though? Those will be gone in "mid to late" October, says Kuo.

Topics Apple iPhone

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.

Mashable Potato

Recommended For You
Apple's iPhone 18 Pro Max will have impressive battery life, report claims
Apple iPhone 17 Pro Max


Apple's iPhone Fold may come later than we thought
Apple iPhone Fold render


Apple's iPhone 17e will get Dynamic Island, report claims
Apple iPhone Dynamic Island

More in Tech
Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Take back your screen from ads and trackers with this $16 tool
AdGuard Family Plan: Lifetime Subscription


Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!