A 94-year old icon now has her own emoji, still doesn't know what that means
Everyone's favorite fashionista, Iris Apfel, now has her own emoji. Though, as she'll admit, she doesn't use them nor does she quite understand what they are.
The tastemaker and star of her own documentary, Iris, came together with I.N.C International Concepts to create custom emoji for every occasion.
“I’m a little old for emojis, and I didn’t know what they were,” said Apfel in a release. “But everyone seems to like them, and I want everyone to have a good time. If my face makes people happy, I’m all for it.”
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The many faces range from winky faces, Iris in a car, kiss face, as well as icons every fashionista needs. These include: a heel, leather jacket, champagne glasses, perfumes, and, obviously, wine. Lots of iterations of wine. The emoji line is in celebration of Apfel's own 95th birthday on August 29.
Apfel, who was the go-to interior decorator to nine presidents for the White House, made her name in fashion with her unique, bold, bright style.
“This is Macy’s first foray into emojis, and Iris Apfel’s campaign for I.N.C. was the perfect occasion to try something we’ve never done before,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “She’s an icon whose appeal spans multiple generations, and we see these emojis as a fun way to amplify the campaign through mobile first. Her fans are going to go crazy!”
The emoji are available now for download on Apple iTunes and Google Play now.
David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.
