Girls are growing up thinking that how they look is more important than how they feel, and an advertising exec wants to change that

A new ad campaign is hoping it can inspire others to stand up against the objectification of women in advertising. 

Badger & Winters, the advertising company behind January's viral #WomenNotObjects campaign, released a new spot on International Women's Day to showcase how the objectification of women in advertising can harm real women — and asking others to stand up for cause. 

SEE ALSO: This video powerfully reminds the ad industry that women are not objects

The ad shows how young girls harm themselves by attempting to live up to beauty trends — from losing weight to achieve a 'thigh gap' or taking dangerous measures to get perfectly plump lips. 

The dark spot also states that some advertising can trivialize sexual assault and battery, interspersing ads seemingly glamorizing violence against women with news clips reporting on the New Year's Day sexual assaults in Cologne and the rape of a 16-year-old girl. 

Original image has been replaced. Credit: Mashable

Original image has been replaced. Credit: Mashable

"Girls are growing up thinking that how they look is more important than how they feel, or who they are and what they can do," a voiceover says in the spot.

The ad ends with this question: Will you stand up for your mother, daughter, friend, co-worker, future? Will you stand up for yourself?

Badger & Winters are encouraging others to stand up against objectification in advertising by posting videos to Twitter, Instagram, or Facebook using the hashtag #IStandUp. The goal? To put pressure on the industry to change how their ads represent women.

Madonna Badger, the chief creative officer of Badger & Winters, is a tour de force in the advertising world, counting Diane von Furstenberg and Chanel as clients and serving as the creative behind the iconic 90s Calvin Klein ads featuring Kate Moss and Mark Wahlberg. 

Badger told Mashable in February that the #WomenNotObjects campaign was born out of her yearning for a voice and purpose after losing her three children and parents in a fire in 2011.

"Women are objectified in almost every type of advertising that's out there. Objectification of women really harms women, and it really harms children and teenagers," she said. "Once Jim [Winters, the president of Badger & Winters] and I became aware of that harm, we decide to do something about it." 

Have something to add to this story? Share it in the comments.