Red floating 'It' balloons are appearing near drains and we're fine, you're fine, everyone's fine
Blissful folks thinking they'd enjoy a casually murder clown-free Monday morning were in for a rude awakening today.
Red balloons popped (sorry) up in Sydney's CBD, as part of a widespread and undeniably budget-conscious marketing campaign for the release of Stephen King novel turned movie It this Thursday.
Apparently all you need is some helium and red balloons to scare the shit out of locals, who immediately recognised the floating doom indicators as the mark of homicidal (yet fictional — absolutely, thankfully fictional) clown Pennywise. Tweets were highlighted by Pedestrian and kept coming throughout the morning.
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Hype for It continues to grow ahead of its international release on Sept. 7. Clown-only screenings are happening in cities globally, while this toddler dressed up as Pennywise will haunt your dreams forever. You'll float too.
Topics Stephen King
Shannon Connellan is Mashable's UK Editor based in London, formerly Mashable's Australia Editor, but emotionally, she lives in the Creel House. A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror.
