Ivanka Trump tells jobless Americans to 'Find Something New,' reinvents 'Let them eat cake'

Not exactly sensitive.
 By 
Tim Marcin
 on 

Ivanka Trump — first daughter, heiress, White House adviser, and person who has worked for her father nearly her entire adult life — put out some serious let them eat cake vibes with her new initiative centered on the slogan "Find Something New."

While "let them eat cake" was most likely not actually uttered by Marie Antoinette, the eldest Trump daughter 100 percent, really did release the new slogan amid an awful economy and global pandemic that has been woefully mismanaged in the United States.

The Find Something New initiative is apparently aimed at helping job-seekers find a new career path. Unemployment is, after all, at 11.1 percent.


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"This initiative is about challenging the idea the traditional 2 and 4 yr college is the only option to acquire the skills needed to secure a job," Trump herself wrote on Twitter. "This work has never been more urgent."

Of course, urging Americans to #FindSomethingNew while the country is shut down, medical bills are piling up, and companies are going out of business left and right feels... callous... to lots of people. It's tough to think it's simple to find something new as more than 135,000 Americans have died from COVID-19 and infections are at an all-time high.

So, it makes sense the internet's reaction to Trump's new slogan wasn't exactly warm.

close-up of man's face
Tim Marcin
Associate Editor, Culture

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).

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