Jamal Edwards, YouTube star and SBTV founder, dies aged 31
YouTube star Jamal Edwards has passed away at the age of 31 after a sudden illness.
Edwards founded online music platform SBTV, which launched the careers of musicians like Dave, Ed Sheeran, Skepta, Rita Ora, and Jessie J. He has been credited with playing a huge role in the UK music scene. In 2014, he was appointed an MBE for services to music.
In a statement, Edwards' mother Brenda Edwards, who is a singer and presenter, confirmed her son's death.
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"It is with the deepest heartache that I confirm that my beautiful son Jamal Edwards passed away yesterday morning after a sudden illness," she wrote. "Myself, his sister Tanisha, and the rest of his family and friends are completely devastated. He was the centre of our world."
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"As we come to terms with his passing, we asked for privacy to grieve this unimaginable loss. I would like to thank everyone for their messages of love and support. Jamal was an inspiration to myself and so many. Our love for him lives on, his legacy lives on. Long live Jamal Edwards MBE, MBA, PhD," she continued.
Tributes for the entrepreneur and YouTuber poured in from musicians, music industry professionals, broadcasters, politicians, and public figures.
Rapper Dave posted a tribute for Edwards.
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British YouTuber and rapper KSI wrote, "Your legacy will always live on."
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Comedian Mo Gilligan wrote that Edwards has "inspired a whole generation."
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Politicians paid tribute to Edwards' lasting impact on the UK music scene.
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Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
