See a preview of Jason Derulo's 'If It Ain't Love' video, debuting Monday

15 seductive seconds at a time.
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Jason Derulo is releasing his music video for “If It Ain’t Love,” 15 seductive seconds at a time. 

The Everything is 4 singer has a new single coming to the social video network musical.ly, which allows you to create and share 15-second music videos. The clip is set to premiere Monday.


You May Also Like

While most of the videos found on musical.ly are amateur -- fans lip-syncing and dancing along to their favorite songs -- this marks the first time a major artist has premiered an official music video on the network. 

Derulo's video will be unveiled via fourteen 15-second videos. New users will see the video as soon as they download the musical.ly app, while existing users can find the video by searching the hashtag #ifitaintlove. 

musical.ly is one of those things that I love personally and has been such a dope way for me to connect with my fans," the singer said in a statement to Mashable. "I'm really excited to debut my new music video on musical.ly and can't wait for people to see it." 

Here's a preview of one of the 14 videos:


Have something to add to this story? Share it in the comments.

  


Topics Music

Mashable Potato

Recommended For You

17 SXSW movies you need to know about right now
Composite of images from "The Saviors," "I Love Boosters," "Never After Dark," "Same Same But Different," and "Ready or Not 2: Here I Come."

'The Wrecking Crew' review: Jason Momoa and Dave Bautista resurrect the buddy-cop comedy with a BOOM
Dave Bautista and Jason Momoa star in "The Wrecking Crew."

How to watch 'Love Island: All Stars' online for free
Love Island promotional shot

'Over Your Dead Body' trailer: Samara Weaving and Jason Segel are a totally toxic couple
Over Your Dead Body poster cropped

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!