The first of JBL's open earbuds from CES 2026 are officially available to buy
SHOP NOW: The first of JBL's open earbuds from CES 2026, the JBL Endurance Zone open earbuds, just hit shelves as of Jan. 13. Buy the Endurance Zone buds at JBL.com, Amazon, Best Buy, and Sweetwater.
Last week, JBL announced five new pairs of open earbuds in every shape, size, and fit at CES 2026. And they aren't the only brand expanding their open earbuds line; Soundcore and Shokz also dropped new editions during CES last week. In other words, open earbuds — earbuds that do not sit in your ear canal — are really having a moment.
While most of the JBL CES earbuds and headphones lineup won't be available until March, the first of their open earbuds just hit shelves. As of Jan. 13, you can officially purchase the JBL Endurance Zone open earbuds.
The Endurance Zone earbuds utilize JBL's OpenSound technology, sensitive 18x11mm dynamic drivers, and an adaptive bass boost algorithm to deliver powerful sound while still keeping you in touch with your surroundings. They feature a secure ear hook design (similar to the brand's popular Peak earbuds) with adaptable memory wire for a secure, flexible fit that hovers your ear canal rather than sits inside of it. Like the rest of the Endurance family, the Endurance Zones are built to power through any weather or workout, with IP68 certification, a rugged design, and 32 hours of battery life.
Here's a full list of specs:
Ear hook design
Dual beamforming mics on each bud for four total mics
Bluetooth 5.3
IP68 Certified
Multipoint Connection + Fast Pair enabled by Google
Battery life up to 32 hours of playtime (eight hours in the earbuds and another 24 hours in the case)
Speed charge provides three hours in 10 minutes
Google Finder and Google Audio Switch
Lanyard hole on the case for convenient carry
Personalization via the JBL Headphones app
The Endurance Zone open earbuds retail for $179.95 and you can officially purchase them at JBL's own website, Amazon, Best Buy, or Sweetwater. Next up, we'll be keeping an eye out for the release of the Endurance Pace open earbuds — the most affordable earbuds in the latest lineup.
Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.
Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.
When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.
