Swole Jeff Bezos joins Instagram to tease his new rocket factory

Bezos is ready to show off the goods.
 By 
Brett Williams
 on 
Swole Jeff Bezos joins Instagram to tease his new rocket factory
Give us your best thirst trap, Bezos. Credit: Getty Images

Amazon CEO Jeff Bezos is looking pretty jacked lately, and like so many other fitness buffs, Bezos decided to join Instagram to show off his assets — but his first post isn't quite what you might expect from a fitness guru.

Bezos' first post on Instagram is a video that pans around a beautiful building campus, which, as we discover, is the Blue Origin manufacturing facility in Cape Canaveral. The private space company hopes to compete with SpaceX to send rockets to the moon (among other things) in the not-so-distant future.

The facility is where Blue Origin will soon begin production on its New Glenn rocket, which was first revealed back in March. The video eventually zooms in on the roof, where the buff Amazon mastermind holds a sign that says, "rocket factory coming soon," teasing the factory's commencement of operations.

The post doesn't include any other details about the facility, but we know that the first launch of a New Glenn rocket is planned for 2020. If nothing else, at least we get to see our new favorite action hero rocking his now-infamous shades, like a billionaire Vin Diesel clone.

My hopes for his next post? A self-referential rocket meme. Give it to us, Jeff.

Topics Amazon Instagram

Mashable Image
Brett Williams

Brett Williams is a Tech Reporter at Mashable. He writes about tech news, trends and other tangentially related topics with a particular interest in wearables and exercise tech. Prior to Mashable, he wrote for Inked Magazine and Thrillist. Brett's work has also appeared on Fusion and AskMen, to name a few. You can follow Brett on Twitter @bdwilliams910.

Mashable Potato

Recommended For You
Stephen Colbert slams Amazon for spending $75 million on 'Melania' documentary
A man in a suit stands on a talk show stage, pointing angrily at the camera. The caption at the bottom reads, "You know what, I've had it!"

Is SLS still the most powerful rocket? 5 facts as Artemis 2 rolls out
Space Launch System towering over launchpad 39B at Kennedy Space Center

Artemis 2: Next steps for NASA's moon rocket after historic roll to pad
Artemis 2 SLS rocket rollout to Launch Pad 39B on Jan. 17, 2026


Amazon just knocked $100 off the Shark Rocket Ultra-Light Vacuum
A person using the shark rocket ultra light corded bagless vacuum.

More in Science

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone


New Samsung TVs just dropped: Meet the new (but not) The Frame Pro and a curiously Frame Pro-like OLED TV
Samsung S95H OLED TV with purple abstract screensaver hanging on wall
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!