A giant, semi-nude statue of Jeff Goldblum has popped up in London

You may not have realised it, but up until now there's been a giant, Jeff Goldblum-shaped hole in your life.

A hole which has at long last been filled.

On Wednesday, reports of a giant, semi-topless statue of Jeff Goldlum by London's Tower Bridge began to appear on Twitter.

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Just look at the sweet, sweet detail on that statue:

Behold the glory that is Goldblum. Credit: John Phillips/Getty Images

As glorious as the statue undoubtedly is, though, what purpose does it have?

Well, it turns out the structure is actually a publicity stunt from Now TV -- put in place to celebrate the 25th anniversary of Jurassic Park.

Couldn't you just stare at him for hours? Credit: John Phillips/Getty Images

Now TV confirmed their involvement in a tweet posted on Wednesday morning.

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Jeff Goldblum has yet to respond to the statue, but we can only imagine how thrilled he is.