Biden group launches TikTok account in attempt at reaching Gen Z
A pro-Biden group has a big plan for pushing the president's agenda: TikTok.
The nonprofit group Building Back Together launched its account on Wednesday, in an effort to push President Joe Biden's agenda to young people ahead of the 2022 midterm election. The news was first reported by The Verge.
"By launching a TikTok account, we're building off that work with the goal of reaching the large and growing user base of this platform, including young people who disproportionately use TikTok," a Building Back Together spokesperson told The Verge. "We want to make sure TikTok users are seeing information about the positive impacts of the president’s agenda, and we’ll be doing that by producing original content tailored to the platform."
The group's account, @buildingbacktogether, has posted just once thus far. The first post was pretty standard fare for brand accounts. It touted Biden's accomplishments one year in, set to ABBA music.
TikTok has become a bit of a focal point for the Biden administration. As the Washington Post reported, the administration briefed a number of TikTok stars on the war in Ukraine.
It's unclear where the Build Back Together account will go from here — or that it will be effective — but the spokesperson told The Verge that it could include anything from trending sounds, to dances, or green screen videos.
Maybe just get those student loans cancelled instead?
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
