'Look What You Made Me Do' director denies Taylor Swift's new video looks anything like 'Formation'

The memes lie.
 By 
Emma Hinchliffe
 on 
'Look What You Made Me Do' director denies Taylor Swift's new video looks anything like 'Formation'
Not copying Lemonade. Credit: Ted McDonnell/REX/Shutterstock

Everyone's pumped for the music video for Taylor Swift's new single, "Look What You Made Me Do," to arrive.

Especially everyone on the internet who...has already noticed how much the teaser shots look like the video for Beyonce's "Formation":

As memes writing Swift's own version of Lemonade made everyone crack up on Friday, the director of Taylor's still-to-come music video chimed in to say, actually, it's nothing like "Formation."

Joseph Kahn, who directed Swift's videos for "Bad Blood" and "Blank Space" and nothing less iconic than Britney Spears' "Toxic" video, teased that we don't really know anything yet.

More sincerely, he acknowledged Beyoncé's artistry in "Formation" and said that the video wasn't "in her art space."

The "Look What You Made Me Do" video is set to premiere during MTV's Video Music Awards on Sunday night. Until then, we can't know for sure what we're missing.

Watch the intricate lyrics video in preparation. Or enjoy more "Formation" memes.

Topics Music

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Emma Hinchliffe

Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.

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