Build something special with the Lego Classic Brick Box — now at a record-low price ahead of Prime Day
SAVE $17: As of July 2, the LEGO Classic Creative Brick Box 10696 is just $17.99 (originally $34.99) — that's 49% off ahead of Prime Day.
With Prime Day right around the corner, Amazon’s already dropping deals like bricks — and if you’ve got a budding builder (or a nostalgic grown-up) in your life, this is one deal worth scooping up early.
Right now, the Lego Classic Medium Creative Brick Box (10696) is on sale for just $17.99, its lowest-ever price according to price tracking tool camelcamelcamel. That’s 49% off the regular $34.99 price tag. Basically, if you feel like buying more, you can grab two sets for almost the price of one.
This isn’t just a random box of bricks, either. You’re getting 484 pieces in 35 vibrant colours, including windows, wheels, eyes, and more — everything a kid (or kid-at-heart) needs to dream up trains, cars, tigers, or whatever wild creation pops into their head next. It even comes with a green baseplate and a durable plastic storage box to make cleanup a little less chaotic.
Designed for ages 4 to 99, this is classic Lego at its best: totally open-ended, messily creative, and 100% screen-free. The set is fully compatible with all other Lego systems, so it can easily expand any existing collection or serve as a jumping-off point for new builders.
All in all, whether you're shopping for a gift, prepping for summer rainy days, or just want a break from battery-powered toys, this is a smart pickup. At under $20, you won’t see a deal like this often.
To stay in the loop on everything leading up to the big event, check out our complete guide to Amazon Prime Day 2025 — including key dates, what’s different this year, and the top early deals. For instance, if you happen to have a new Switch 2 in the house, a charging dock for Nintendo Switch 2 controllers is now only $19, along with free shipping.
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Topics Prime Day
Ben Williams is a freelance writer at Mashable, having joined the team in June 2025. With over 10 years experience in gaming, tech, TV, anime, and film, there’s nothing he hasn’t covered. Alongside Ben’s other work at IGN, Radio Times, Eurogamer, UNILAD Tech, and Rock Paper Shotgun, he also has bylines at sites like GamesRadar+, PCGamesN, ScreenSphere, Twinfinite, ScreenRant, GGRecon, and more.
When away from writing, he spends his downtime playing and watching games, films, and shows he loves covering — whether it’s replaying The Last of Us Part 2, catching Pokémon, rewatching Fullmetal Alchemist: Brotherhood, or bingeing Tarantino movies.
