Expert-approved deal: The Apple Watch Series 10 has hit its lowest-ever price ahead of Prime Day

SAVE $100: As of July 3, the Apple Watch Series 10 is on sale for $299 at Amazon — down from $399. That’s 25% off the list price.

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Credit: Apple

Apple Watch Series 10

$299 at Amazon
$399 Save $100

 

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If you’ve been holding out for a truly great Apple Watch deal, your patience just paid off. The Apple Watch Series 10 has dropped to $299 at Amazon in an early Prime Day deal — a hefty 25% discount from its usual $399 price tag, and according to price tracker camelcamelcamel, this is the lowest price on record.

Mashable's Apple expert hand-picked this deal as the standout option ahead of Prime Day 2025.

The standout option here features a rose gold aluminium case paired with a plum sport loop — sleek, stylish, and the best value you’ll find. Other variants like the jet black model or the rose gold case with a light blush sport band are currently $329, while the silver case with a denim sport band lands at $319. That makes the rose gold and plum combo your best bet by far — if you act quick.

Aside from the eye-catching design, you’re getting all the latest iterations of the top-tier features Apple’s wearables offer. The Series 10 boasts a 30% larger screen, a thinner and lighter case, and super-fast charging that gets you to 80% battery in just 30 minutes. It’s packed with advanced health features, from ECG capabilities to menstrual cycle tracking, and even sleep apnea notifications via the new Vitals app.

Fitness junkies will appreciate deeper workout insights, customizable activity rings, and even water depth and temperature tracking for swimmers. And of course, all the Apple Watch essentials are here — texts, calls, Siri, Apple Pay, and seamless integration with your iPhone.

It’s also crack-resistant, dust-resistant, and carbon-neutral when paired with select bands.

While we don’t deem the Apple Watch Series 10 as an essential upgrade “if you already own the Series 9”, we do think it’s a “good place to start” if you’ve never owned an Apple Watch before.

If you’re curious about what to expect from Prime Day, check out our full Prime Day 2025 guide with all you need to know. What’s more, take a look at our standout early discounts.