Justin Bieber returns to Instagram and blesses us with 'SOO MUCH CONTENT'

Never Say Never.
 By 
Tricia Gilbride
 on 

Justin Bieber has fully embraced Satan.

Not long after after declaring "Instagram is for the devil," Biebs sold his soul to promote his T-Mobile Super Bowl ad by reactivating his Instagram account after several cold, cold months.

Last evening, he sealed the deal with a rapid fire series of shirtless selfies, poses modeling his constantly expanding collection of glasses and snaps with his bros. "SOO MUCH CONTENT," declares Bieber, accurately assessing the situation in a caption. Keep it coming.

He kicked it off by promoting his upcoming stadium tour.

But Bieber knows the people came for selfies and abs, so he delivered.

After posting 11 photos within an hour, Bieber took a break for a bit but made sure to say goodnight to his Beliebers with a bedtime selfie.

Welcome back, Bieber.

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Tricia Gilbride

Tricia Gilbride was a Reporter for Mashable Watercooler. Tricia focused on the intersection of celebrity culture and the Internet. Previously, she worked as a fashion writer and a social media manager. She also edits Women-Artists.org, a blog and annual print publication, and looks exactly like her cat.

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