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Kanye West and Adidas are taking their relationship to the next level

Father, stretch my wallet.

Martha Tesema

on June 29, 2016

Original image has been replaced. Credit: Mashable

It's a holy matrimony.

Season after season, Kanye West has designed highly desirable footwear and clothing collections with Adidas. Now, the two are bolstering their partnership with a new line of Yeezy-branded footwear, accessories and clothing for all genders, and retail stores that will specifically sell the products.

Adidas is touting it as the "most significant partnership ever created between a non-athlete and an athletic brand," according to an announcement issued Wednesday.

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Plans for the "adidas + KANYE WEST" line are ambitious: an Adidas team based in their Portland, Oregon headquarters will work with West to oversee all creations that will be for both sport performance and lifestyle wear, some of which will end up in the new co-branded stores. West told the Wall Street Journal he wants NBA and NFL players wearing his performance wear during games, but no concrete plans are in place.

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"These past two years adidas and YEEZY have given a glimpse into our future," West said in a statement. "This partnership illustrates that anyone with a dream can dream without limitations."

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Yeezy shoes are known for selling out fast and being pricey. It's unclear what this new partnership means for the availability and price point of the new line.

While there are a variety of fans that are excited about the deal, a few are questioning what this means for the quality of the products once they are no longer exclusive.