Kanye West just showed us the future of mobile payments

'Life of Pablo' fans are using contactless payment.
 By 
Emma Hinchliffe
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Want to know what's coming up in mobile payments? Look no further than Yeezy.

Last week, Kanye West opened 21 pop-up shops for his Life of Pablo merchandise. The pop-ups, spread throughout the United States, Canada, Australia, Singapore, South Africa and Europe, followed an earlier New York shop that West said raked in $1 million.

Now Square, which handled sales at the stores worldwide, says Kanye fans are ahead of the pack when it comes to mobile payments.


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Seven percent of transactions at the Pablo shops were through contactless payments, a statistic seven times the industry average. The U.S. industry rate for contactless payments is less than 1 percent, Square says.

The cities that saw the most contactless payments were all in the United States. Perhaps unsurprisingly, the San Francisco store processed 28 percent of its purchases through contactless payments. But following San Francisco were Dallas and Houston, with 14 percent each, and Miami, with just over 8 percent.

The contactless chip reader accepts Apple Pay and other forms of mobile payments, as well as EMV chip cards.

"Pablo customers are leading the way in using new technology like Apple and Android Pay to purchase their unique merch -- and they are helping to increase the tap rate across the country," Square said of the data.

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The Life of Pablo pop-up shop in Boston. Credit: suzanne kreiter/the Boston Globe via Getty Images

So are Pablo fans taking their cue from Kanye himself?

He's had his issues with Apple in the past, but that doesn't seem to extend to Apple Pay.

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Emma Hinchliffe

Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.

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