Everyone's favorite PlayStation parody account on Twitter is shutting down
Enjoy @KazHiraiCEO while you can.
The owner of the long-lived Twitter parody account that jokingly speaks for Sony president and CEO Kaz Hirai has decided it's time to say goodbye. Not immediately, mind you; the plan is to step away sometime after E3 2018.
"For over 6 years now I have been running this Twitter account. I originally started it because I wanted to make jokes about video game news, rumours, and press conferences, but I knew nobody in real life that would have got them," the unidentified owner wrote.
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They go on to explain how, while still a fan of video games, there's been less of an interest recently in keeping up with the daily news and happenings in video games. That lack of enthusiasm has contributed to what the account's owner sees as too many repeated jokes.
"I have therefore decided that 2018 will be the last year of this Twitter account," they continued, laying out three reasons for the early heads-up:
1. I want to do the account for one more E3.
2. I also want to give myself time to do a proper ending for this account. I don't know what it is yet, but I don't want it to just peter out.
3. I am rubbish at giving up things, and this announcement will force me to end it.
The account probably won't be deleted (I would think), but the owner plans to step away. I wouldn't be surprised if the "proper ending" they'd like to deliver happens as part of the annual E3 circus.
All good things must come to an end. So it is with @KazHiraiCEO, an account that has fooled more than one of my friends in the decade-plus I've spent covering video games. It was always just funny enough to be parody and just real enough to fool the unaware.
It will be missed.
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Topics Gaming PlayStation X/Twitter
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
