KFC is coming for clean eaters with this hilarious parody
#CleanEating might not be everyone's favourite Instagram trend. But KFC has decided to come after the clean eating brigade in an inexplicable parody.
KFC UK and Ireland tweeted a video of their new "#CleanEating burger," a chia seed-topped cauliflower bun containing spiralised chicken breast dressed with "ice cube relish" and 100% British kale. Right.
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At first glance, the tweet could be construed as yet another product announcement. But all is not quite as it seems. The tweet states the product has been made in collaboration with Figgy Poppleton-Rice, a so-called "#CleanEating fanatic and cauliflower connoisseur" whose first Instagram post was a week ago.
When asked by Mashable if the collaboration is a parody, KFC offered an even more inexplicable response. "The KFC spokesperson isn’t available to comment as they are currently looking into an increased cauliflower demand," a press officer for KFC said in an email.
Did KFC create a fake Instagram blogger to come after clean bloggers? It certainly looks that way.
Topics Instagram
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
