Explosive new fried chicken ads are making us hungry

KFC's new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion.

At first glance, the image resembles a fiery action scene. But if you look closer, you'll notice that the glowing smoke is actually KFC's signature fried chicken — larger than life, of course.

This Tweet is currently unavailable. It might be loading or has been removed.

Along with the explosion above, the print campaign features chicken as smoke clouds from a rocket during takeoff, and fiery exhaust from a race car.

This Tweet is currently unavailable. It might be loading or has been removed.

These optical illusions are the brainchild of Ogilvy & Mather Hong Kong, as highlighted in Campaign Brief Asia. If not for KFC's Hot & Spicy logo on the bottom right corner of each image, you'd think they were movie stills.

This Twitter exchange probably says it best:

This Tweet is currently unavailable. It might be loading or has been removed.

The images from this campaign have been shared so widely on social media, you could say the ad is really blowing up.