Kylie Jenner tries to trademark her first name, Kylie Minogue says nope

Ms Jenner, have you forgotten who the original Kylie is?

Australian pop artist Kylie Minogue has attempted to block an application by reality TV star Kylie Jenner to trademark her first name, on the basis that it would cause confusion between the two and dilute Minogue's brand. 

Jenner sought to have her name protected for advertising and endorsement purposes, with the Melbourne-based business representing Minogue, KDB, filing its opposition with the U.S. Patent and Trademark Office on Feb. 22.

Kylie Jenner arrives at the Boss Womenswear show as a part of Fall 2016 New York Fashion Week on Feb. 17, 2016 in New York City. Credit: Antonio de Moraes Barros Filho/FilmMagic/Getty

The notice of opposition contains numerous logos that have been used by Minogue in the decades gone by, pointing to her ownership of the domain www.kylie.com since August 1996, alongside the claim that she is often referred to as simply "Kylie" around the world.

Part of the opposition also includes the fact that Kylie has existing trademark registrations for entertainment services, which Jenner has also filed a trademark application for, as well as for music recordings, according to the World Intellectual Property Review.

Despite the opposition notice making reference to Minogue's music making the charts in the U.S., including "The Loco-Motion" in 1988 and winning a Grammy Award for "Come Into My World" in 2004, by Minogue's own admission she has never truly cracked the U.S. market, despite her popularity in Europe, Asia and at home in Australia, according to the New York Times. It could be for this reason that Jenner perhaps was unbeknownst to Minogue's popularity. 

However, the notice is not shy on throwing some shade on Jenner's celebrity, referring to her as a "secondary reality television personality" whose "photographic exhibitionism" on social media has drawn criticism from disability rights organisations and African American communities. Ouch.

If there was any doubt, the original Kylie has taken to Twitter on Sunday to explain who the real one is, just to be sure.

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