Kyrie Irving and Questlove make basketball music in hypnotic new Nike ad
On drums: Percussionist extraordinaire Questlove.
And on, um, dribbles: NBA point guard Kyrie Irving.
That combination is the crux of a very cool new Nike ad, which features the Cleveland Cavaliers star and the hip-hop legend making music together. Questlove plays his typical drum kit -- but some rhythmic dribbling from Irving lends quite the creative twist.
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Here's the spot -- needless to say, you should watch with your volume on.
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The ad is for Irving's new Nike signature sneaker. It debuted on Christmas Day, but you get a pass if you missed it over the long holiday weekend.
Longtime hoop-heads, of course, will note that the Irving-Questlove spot bears a resemblance to this classic Nike commercial from 2001.
The lesson here, as always? Nike makes good ads.
Topics Advertising
Sam Laird is Mashable's Senior Sports Reporter. He covers the wide, weird world of sports from all angles -- as well as occasional other topics -- from Mashable's San Francisco bureau. Before joining Mashable in November 2011, his freelance work appeared in publications including the New York Times, New York Times Magazine, Slam, and East Bay Express. Sam is a graduate of UC Berkeley and UC Santa Cruz, and basketball and burritos take up most of his spare time. Follow him on Twitter @samcmlaird.
