Lego launches first LGBTQ set
Lego is launching its first ever LGTBQ set called "Everyone is Awesome".
Inspired by the rainbow flag, the buildable model contains 11 figures each with its own hairstyle and rainbow colour.
The 10.24-centimetre-tall model comprising 346 pieces will go on sale on June 1 to celebrate the start of Pride Month.
Set designer Matthew Ashton, Vice president of design at Lego, said in a statement he wanted to create a model that symbolises inclusivity and "celebrates everyone, no matter how they identify or who they love."
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true awesome selves," said Ashton. "This model shows that we care, and that we truly believe ‘Everyone is awesome.'"
The set is designed to be a celebration of the LGBTQ community among the brand's adult fans and Lego Group employees.
You'll be able to buy the "Everyone is Awesome" Lego set from June 1 on Lego.com and via Lego branded stores for $34.99 or €34.99.
Related Video: 10 essential LGBTQ films to stream this Pride Month
Topics LGBTQ Social Good
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
