World's largest LEGO store joins London's Leicester Square attractions

Featured: a historically inaccurate depiction of Shakespeare, smh.
World's largest LEGO store joins London's Leicester Square attractions
This is an inefficient map of the London Underground system. Credit: Getty Images / Leon Neal

LONDON -- The world's largest LEGO Store has arrived in London's Leicester Square.

And in case you'd forgotten which city it's in, the store has included some truly impressive themed LEGO models of the Tube, Elizabeth Tower and Big Ben, and a red telephone box to remind you.

Spanning two floors, the 914-square-metre London flagship store has been in development for two years and features a model of an Underground carriage that took 4,000 hours to make.


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Yup, that's a historically inaccurate Lego version of playwright William Shakespeare on the Tube. Credit: Getty Images / Leon Neal

The Underground carriage is the largest model in the store. Roughly 600,000 bricks were used to put it together.

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A lifesize Lego telephone box that doesn't work, useless. Credit: Getty Images / Ben Perry

A six-metre (20ft) tall replica made from 200,000 LEGO bricks depicts the tower housing Big Ben and will feature a working clock face.

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OK fine, this one is pretty badass. Credit: Getty Images / Ben Perry

For the first time ever, the LEGO shop will also feature a "mosaic maker" experience. A photo-booth-esque machine captures a customer's image and produces printed instructions and bricks required to make a portrait of the photo, which customers can then purchase.

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A man poses with his photographic Lego mosaic face, weird. Credit: Getty Images / Leon Neal

London mayor Sadiq Khan told Sky News that the store's opening demonstrates a continued confidence in the UK's capital city despite uncertainty over what Brexit will mean for international business.

"The three most important words I've been saying since Brexit are 'London is open'," he said.

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The store is the 37th Lego to come to Europe, and one of 131 worldwide. Credit: Getty Images / Ben Perry

The store joins M&M World in transforming London's Leicester Square into a hotspot for commercialized tourist attractions. Reports that a state-of-the-art Coco-Cola store will land in 2020 to replace The National Gallery have begun to circulate.

JUST KIDDING, but you know, we live in a post-truth world, so whatever.

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