The new Lego Game Boy is peak nostalgia for '90s kids
Surprise: We're getting another new Nintendo console this year (sort of). On July 23, Lego unveiled a new Nintendo Game Boy building set that's a near 1:1 recreation of the classic handheld gaming system from 1989. It's priced at $59.99, making it $20 cheaper than the Switch 2's signature launch game.
You can preorder the Lego Game Boy set now at Amazon, Best Buy, and Walmart ahead of its formal release this fall. It was initially available directly through the Lego Store, too, but preorders sold out there early Thursday morning, according to @Wario64, a social media account that tracks video game deals and drops.
The set contains 421 pieces, including bits for the Game Boy's control pad, buttons, and volume and contrast dials. Lego also throws in interchangeable Game Paks for The Legend of Zelda: Link's Awakening and Super Mario Land. You even swap out the Lego Game Boy's screen to display its start screen or a 2D screencap from one of the aforementioned game cartridges.
You May Also Like
"Designed for people who enjoy hands-on creative activities, this is part of a large assortment of Lego sets for adult designers and with step-by-step instructions newcomers to Lego can also enjoy the challenge," said Lego and Nintendo in a joint press release.
Initially teased on Instagram back in January, the brickified Game Boy marks yet another entry in Lego's Super Mario series made in partnership with Nintendo, which kicked off in 2020 with a 2,646-piece Nintendo NES build. (Lego has since retired that set, but Amazon is still selling it at an upcharge.) Other recent releases from the series include a trio of Mario Kart Lego sets that shoot turtle shells, which had Mashable's Timothy Beck Worth asking, "Where were these when I was growing up?"
The Lego Game Boy is set for release on Wednesday, October 1, making it another great holiday gifting option.
UPDATE: Jul. 24, 2025, 5:15 p.m. EDT The Lego Game Boy is no longer available for preorder directly through the Lego Store. However, Best Buy and Walmart's listings for it are now live. We've updated this story accordingly.
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
