Lena Dunham and Jemima Kirke star in no frills underwear campaign
Both women have the kind of healthy relationship with their bodies some headlines would patronisingly praise as "brave."
But a new photoshoot starring Lena Dunham and Jemima Kirke presents the act of hanging out, near naked, raw and unposed, as no big deal.
Remember the last time you saw a lingerie campaign where the models weren't stiff, posed and size nothing? Neither can we. Maybe that's what made Dunham and Kirke say yes to being part of New Zealand luxury label Lonely Lingerie's #LonelyGirlsProject.
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The label's ongoing photographic series candidly celebrates the diversity of young, creative women from all over the world on their website, usually shot in their own homes.
The stars of TV show Girls are just the latest in a long line of women to be featured by the brand, who see their demographic as women “who wear lingerie as a love letter to themselves.”
Oh, and it was shot by an all-girl dream team. Photographed by cult creative and Kiwi, Zara Mirkin, the photographs seem to be the result of a big hang out sesh rather than a hyper-planned campaign in the traditional sense.
"The shoot was super casual, we shot over an hour or two on a Sunday afternoon -- just myself, Lena and Jemima at one of their friend's apartments in Bedstuy," Mirkin told Mashable Australia.
Mirkin said that Dunham was already a fan of Lonely Lingerie, and that the shoot was completely organic.
"It is completely real -- inspiring women in their spaces," Mirkin said.
And in a win for un-free nipples everywhere, Instagram have yet to remove this image from the Lonely Lingerie account. Nipples have had to be emoji-censored for less! Great work, team.
UPDATE: Aug. 25, 2016, 4:39 p.m. BST Added quotes.
Jerico Mandybur is the editor of Mashable Australia. Previously, she worked as a digital editor at SBS, Oyster Mag, MTV and ASOS. Tweet her at @jerico_m.
