LG's OLED wall goes virtual, along with other IFA goodies

Almost as good as the real thing.
 By 
Stan Schroeder
 on 
LG's OLED wall goes virtual, along with other IFA goodies
A virtual OLED wall. Hopefully that makes sense. Credit: LG

This year's IFA trade show in Berlin, scheduled to start on Sept. 3, is mostly virtual, despite the organizers' efforts to put on a smaller-than-usual physical event.

This comes with a few advantages for everyone who wasn't planning on going to Berlin anyway. Case in point: LG, which typically has a massive presence at IFA, has launched a virtual exhibition of its many gadgets.

This includes the OLED New Wave, a massive wall/ceiling comprised of curved OLED TVs, first seen at this year's CES in January. I've seen a few of LG's earlier OLED installations, and they're definitely more impressive in person, but hey, it's better than nothing.


You May Also Like

Mashable Image
If you were in LG's booth at Messe Berlin, this is (roughly) what you'd see. Minus the crowds. Credit: LG

The OLED wall isn't the only thing you'll find in LG's virtual showroom. In fact, LG has recreated Messe Berlin's Hall 18 with a pretty realistic rendering of what its huge booth would look like in real life. You can explore the booth either through a curated tour or directly by using the provided mini map. You can even click on products to see their specs or (virtually) try them out.

More specifically, you can check out LG's Home Cinema Zone for the latest in the company's OLED TVs, comprised of a Gaming Zone, a virtual Sports Bar with (you guessed it) sports-related content, and a Lifestyle Zone with some of LG's wackier products including rollable TVs.

Mashable Image
You'll even be able to "try" out the products and check their specs. Credit: LG

You'll also be able to check out LG's range of smart home appliances, organized around the themes of health, hygiene and convenience. These include the company's connected devices, washing machines, and more.

The exhibition is available on the web and will stay online throughout September. You can also check it out by downloading the LG Virtual Studio mobile app, available on Android and iOS.

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.

Mashable Potato

Recommended For You
New Samsung TVs just dropped: Meet the new (but not) The Frame Pro and a curiously Frame Pro-like OLED TV
Samsung S95H OLED TV with purple abstract screensaver hanging on wall

Samsung's new OLED TVs will probably be expensive. Meanwhile, the 2025 S90F OLED is almost 50% off.
Samsung S90F OLED TV on TV stand in living area


Save $1,500 on the LG 77-inch B5 Series OLED TV at Best Buy
The LG 77-inch Class B5 Series OLED AI 4K UHD Smart webOS TV (2025) against an orange background.


More in Tech

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!