LG will announce first Android 7.0 Nougat phone on Sept. 6

Having choices is great. Samsung's releasing its impressive Galaxy Note 7 later this month, the new iPhones are coming next month and now LG's announced it'll also unveil a new phone in early September.

The LG V20, which the company half-assedly announced -- but didn't show -- early last week, will debut in San Francisco on Sept. 6.

The invite (below) doesn't reveal anything juicy. We've got a "Play More" title and "The second story begins."

The first part could be alluding to LG's "Friends" modules, which headlined the company's G5. Although it seems unlikely the V20 will also be a modular phone, weirder things have happened. It could also merely be teasing the phone's beefed up entertainment features.

The second part is a little more cryptic. On the surface, the V20 is, of course, the second version of the V10, but it could also be hinting at a second screen or second selfie camera, two things that made the V10 different from other phones.

LG's G5 has two rear cameras. I wouldn't bet against that appearing on the V20. I liked the two-camera system a lot when I reviewed the phone.

The craziest part of the announcement date might be the fact it could come one day before Apple reveals its new iPhones.

Phone leaker Evan Blass tweeted that he has confirmed pre-orders of the new iPhones will begin on Sept. 9 with deliveries on Sept. 12.

If accurate, Apple could announce them on Sept. 7, as Daring Fireball's John Gruber posits.

Not to downplay the V20 and what it could bring -- it will be the first Android phone to ship with Android 7.0 Nougat, after all -- but announcing a new product right when new iPhones are rolled out is practically suicide.

Good luck LG!