A London couple tracked down their stolen Jaguar thanks to an AirTag

Despite having the location data, the police didn't help, so this London couple did it themselves.
 By 
Chance Townsend
 on 
Photo of an Apple AirTag being held
Credit: Melina Mara/The Washington Post via Getty Images

An Apple AirTag actually did some major good for a West London couple who managed to recover their stolen Jaguar E-PACE — without much help from the police, they told the BBC.

As reported by the BBC, the couple’s £46,000 (roughly $62,000 USD) SUV was taken from their home in early June. Fortunately, they’d stashed an AirTag inside. After reporting the theft, they handed over the real-time location data to the police, expecting a swift response.

It didn’t come, the couple said. Despite the tracker placing the car just nine minutes away, they said officers failed to act with the urgency the couple had hoped for. So, they took matters into their own hands.


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The AirTag led them to a nearby residential street where the Jaguar sat, parked and intact. Reclaiming it wasn’t as simple as turning the key; they had to prove ownership and work with the software provider to reactivate the vehicle’s immobilizer system.

According to the BBC, the police didn’t follow up until a week after the couple had already retrieved the car and notified them of the recovery.

This story is a lighter moment in the complicated landscape Apple cracked open with the launch of AirTags in 2021. Since then, the tracking discs have been at the center of serious privacy and safety concerns, including their use in stalking and domestic abuse cases. Apple says it has built in several safety features to address this.

The most significant is that if someone spends several hours near an unknown AirTag, they’ll get a notification alerting them to its presence, whether they’re using iOS or Android.

Topics Apple

Headshot of a Black man
Chance Townsend
Assistant Editor, General Assignments

Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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