Lyft's new TV ads take aim at Uber

In Lyft's new ad campaign, evil corporate men from Ride Corp are trying to slow down the diverse, fun ride-sharing startup. Nope, definitely not Uber at all. SEE ALSO: Study finds racial discrimination by Uber and Lyft drivers The underdog ride-sharing company is launching a nationwide ad campaign on Tuesday featuring three executives in a conference room trying to thwart Lyft. The company declined to comment on the size of the ad buy. The ad campaign coincides with the launch of Lyft's amp, a hardware tool to help connect drivers with their passengers. 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