Madonna celebrates as a 34-year-old deep cut goes viral on TikTok
Madonna's iconic hit “Vogue" is all over the new trailer for The Devil Wears Prada 2, but a much more obscure song of hers is currently en vogue on social media: 1992's "Thief of Hearts."
The house-inflected diss track from Madonna's divisive Erotica album is making the rounds via user dances and posts on TikTok and Instagram — and the star herself acknowledged the tune’s virality. Wearing sunglasses and a leopard-print jacket, The Queen of Pop lip-synched a few bars of “Thief” on Instagram recently and captioned the post, "Hearts are meant to be broken."
As seductive and danceable as the song is, it was never released as a single from Erotica, an album that, according to Madonna, never got its due from critics or the public, since it arrived alongside the artist’s controversial coffee table book, Sex. So, the song’s embrace by social media — it trended on TikTok and recently posted its biggest streaming day ever on Spotify — is satisfying for Madonna fans and the Queen herself, as evident in her Instagram post.
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Featuring the sound of glass crashing and angry interludes, "Thief of Hearts" takes aim at a woman who allegedly stole Madonna’s man (how is that possible?). Whether the song is truly autobiographical is not clear, though Queerty posits that a certain Oscar-nominated actress may be the tune’s intended target.
Madonna's viral reach isn't a recent phenomenon. Songs like "La Isla Bonita" and "Frozen" have already been reborn on TikTok and Reels, fueling millions of videos and introducing her catalog to new generations.
Topics Instagram Music Social Media TikTok Viral Videos
Neal joined Mashable’s Social Good team in 2024, editing and writing stories about digital culture and its effects on the environment and marginalized communities. He is the former editorial director of The Advocate and Out magazines, has contributed to the Los Angeles Times, Curbed, and Los Angeles magazine, and is a recipient of the Sarah Pettit Memorial Award for LGBTQ Journalist of the Year Award from the National Gay and Lesbian Journalists Association (NLGJA). He lives in Los Angeles with his family.
