Mariah Carey has spoken: Christmas is here
Mariah Carey, the queen of Christmas, has announced the season's return in an Addams Family-themed video on social media.
In a video posted to Instagram and X, she starts in a Morticia Addams Halloween costume, adorned with a Kay Jewelers diamond necklace. She dances with a man dressed as Gomez Addams, and once the clock strikes midnight on Halloween night, Carey is seen with her classic Christmas fit as she sings, "It's tiiiiiiiiiiime."
Gomez turns into a snowman, and Carey's "All I Want For Christmas" begins blasting.
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The pop icon has more than just a video on social media to celebrate the beginning of the holiday season. If you search her name on Google, you'll see a flurry of snowflakes. Pop-up bars featuring Carey and Christmas are coming to New York City and New Orleans. And it's only a matter of time before "All I Want For Christmas" returns to the top of the Billboard charts.
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This is an annual tradition for Carey, who posts an iconic video immediately after Halloween every year to ring in the season. So, consider this your official countdown to Christmas.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
