Shirtless Mario is here to ruin all of your happy childhood video game memories

Nintendo has kicked off an era of revelations for our favourite videogame plumber character.

First, the (non-)announcement: Mario is not a plumber anymore. (Not that he'd being doing a lot of pipe repairs recently anyway. Who's ever seen the moustachioed little guy doing any plumbing in its 32-year-old history.)

Now, a new revelation: Mario has been spotted in the latest Nintendo Direct presentation for Super Mario Odyssey without a shirt on. And despite having no belly button a-la Kyle XY, he definitely has nipples.

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People on social media had a lot of feelings:

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Some were really grossed out:

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Others made more logical assumptions (though Mario is not a normal human, despite Nintendo's insistence that he is):

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Of course, somebody had kinda fetish and zoomed in, with a little addition:

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Others noticed with frustration "The Legend of Zelda" main character, Link, doesn't have nipples:

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Wait a minute: turns out there was a previous version of shirtless Mario!

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Then, the meme war started:

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