Home > Entertainment

The logo for Marvel's new 'Loki' series gets slammed and meme'd by fans

Really, they went with *that*?

Sage Anderson

on July 22, 2019

Graphic design is not always Marvel's passion.

Marvel Studios kicked off MCU Phase 4 during San Diego Comic Con this weekend, revealing new projects, movies, and series on the timeline that'll be released in the next few years. This included the announcements of releases for Disney's new streaming service, Disney+.

Making our way through the Avengers roster we have titles for WandaVision, The Falcon and the Winter Soldier, Hawkeye, and of course the god of mischief himself, Loki.

This Tweet is currently unavailable. It might be loading or has been removed.

You might expect Marvel fans to rejoice over the return of Tom Hiddleston to the role or get pumped for the intriguing plot branching off from Endgame, but the collective response seemed to be "but that logo, though." We gotta talk about this abomination.

Using a confusing array of completely separate fonts (could they even be called fonts?) invoking way too many elements of the character's design, everyone concluded that this was Marvel's Microsoft Word Art fever dream.

Mashable Top Stories

Stay connected with the hottest stories of the day and the latest entertainment news.

By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.

Thanks for signing up!

And no one could pass up the opportunity to clown them for it.

This Tweet is currently unavailable. It might be loading or has been removed.

Some people tried justifying how the chaotic logo was representative of Loki's "chaotic" character, or saying that it alludes to his thievery by "stealing" other letters from MCU titles. Whatever. Logic is irrelevant at this point. Even Comic Sans would've been a better choice to represent this edgelord.

Several tweets point to artist and photographer BossLogic's older, fan version of the logo as the perfect example of well-executed graphic design passion.

This Tweet is currently unavailable. It might be loading or has been removed.

Marvel should've picked a theme lane and stayed in it. Lest graphic design continue to be their burden.

Topics Marvel X/Twitter Memes

Sage Anderson

Sage is the newest Culture writer on the block at Mashable NYC. They recently graduated from Sarah Lawrence College, and have previously worked for The Dr. Oz Show, NorthSouth Productions, and on Netflix's 'The OA Part II'. Off the clock, they can be found testing out cupcake recipes, collecting dolls, and watching Bill and Ted's Excellent Adventure for the millionth time.