McDonalds flipped its golden arches for International Women's Day and received a torrent of Twitter burns
The Quarter Pounder would like women to know he cares.
To celebrate International Women's Day, McDonalds decided to offer paid maternity leave flip their brand logo upside down, turning the infamous "M" into a "W." The "W" stands for women.
It's what Susan B. Anthony always dreamed of
The "M" "W" connection has long been a source of confusion for many in the Scrabble/Bananagrams community. But this action has many accusing the brand of performing yet another empty PR stunt.
“If McDonald’s wants to empower women, it should start by protecting the women who cook and sell the company’s food every day while facing sexual harassment and discrimination on the job," Alexis Harris, a McDonalds worker from Riverview Florida said in a public statement. "That’s why we’re fighting not just for $15 an hour, but for the right to a union so women can demand real protections and respect from McDonald’s – not just a cheap PR stunt."
Twitter agreed.
If we can't have a female president, we might as well have a temporary, vaguely female-inspired, inspirational fast food logo.
Heather was the Web Trends reporter at Mashable NYC. Prior to joining Mashable, Heather wrote regularly for UPROXX and GOOD Magazine, was published in The Daily Dot and VICE, and had her work featured in Entertainment Weekly, Jezebel, Mic, and Gawker. She loves small terrible dogs and responsible driving. Follow her on Twitter @wear_a_helmet.
