Meta wants AI to write your Instagram comments
AI is all over social media. We have AI influencers, AI content, and AI accounts — and, now, it looks like we might get AI comments on Instagram posts, too. What are any of us doing this for anymore?
App researcher Jonah Manzano shared a post on Threads and a video on TikTok showing how some Instagram users now notice a pencil with a star icon in their comments field, allowing them to post AI-generated comments under posts and videos.
"Write with Meta AI," the tool says, with two subsections: "how to use this tool" and "how it works."
You May Also Like
Under "how to use this tool," it says, "Get suggested captions based on the photo you're sharing. You can always edit the suggestions or try again."
And under "how it works," it claims, "Meta AI can analyse photos, including facial features, to help you write."
In the video on TikTok that Manzano shared, three comment options are: "Cute living room setup!" "love the casual vibe here," and "gray cap is so cool." Unfortunately, all three of these are clearly computer-generated slop and take an already shaky human interaction down a notch.
It's hard to know why you'd want to remove the human element from every aspect of social media, but Instagram seems to be going to try it anyway. Meta did not immediately respond to Mashable's request for comment.
Topics Artificial Intelligence Instagram Meta
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
