Microsoft is about to announce something big

What does Microsoft have up its sleeve?
 By 
Lance Ulanoff
 on 
Microsoft is about to announce something big
Microsoft Headquarters Credit: VESA MOILANEN/AFP/Getty Images

Microsoft is about to make our fall a little more interesting.

The company on Friday sent out invites to press for a New York City product showcase on Oct. 26 at 10:00 a.m. ET, one that should illustrate the next wave of Windows innovation.

A year ago, Microsoft shocked the tech-watching public with its own Windows 10 laptop and hinge design -- the Surface Book. It also unveiled a new Surface Pro 4 and the Band 2 (RIP?). However, this event, sources tell us, will be tighter and more intimate. Though that does not mean it will be any less interesting.


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For months there have been rumors that Microsoft was readying new Surface Phones as well as updates to the increasingly popular Surface Pro 4 or Surface Book. But our sources tell us that this may be something quite different.

We're hearing that HoloLens (probably for consumers), Xbox and new Windows PCs will be on hand and we may hear more about the eagerly-anticipated Xbox Project Scorpio game console.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

If there are no phones, laptops or convertibles, then what, exactly does Microsoft have up its sleeve? You do not send out invitations to a New York City product event unless you're planning something big. Clearly, whatever it is will be designed to attract the consumer audience -- and the just-before-the-holidays timing can't be a coincidence.

Whatever Microsoft does introduce, Mashable will be on hand to get you the juicy product details.

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Lance Ulanoff

Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.

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